When I first started Gracewell Shop, I had no idea how many people would connect with a simple reminder to slow down and breathe in God’s grace. To push back against perfectionism and embrace being an imperfect human with love. What began as a small idea—sharing encouragement through journals and apparel—quickly grew into something much bigger than I ever imagined.
Over time, I realized that the heart behind everything we were creating came back to the same phrase that appeared on the very first shirt I made that started it all: Give Yourself Grace.
It’s the truth we all need when we fall short of our own expectations. It’s the whisper that tells us it’s okay to rest, to start again, and to not have it all together. It’s the reminder that God’s grace doesn’t run out even when ours does.
That’s why we’re rebranding. Gracewell Shop is becoming Give Yourself Grace.
This shift allows for our heart for the mission to be front and center every time someone says our brand name, a continuous reminder to ourselves and each other. GYG is a movement focused on this life changing truth: God’s grace meets us right where we are, every single day. All we have to is accept it.
“Let us then with confidence draw near to the throne of grace, that we may receive mercy and find grace to help in time of need.” Hebrews 4:16
What Stays the Same
Rebrands can sound like starting over, but this isn’t that. Here’s what you can count on staying exactly the same:
- The Heart: Our mission of pointing people back to grace, compassion, and encouragement isn’t changing. We’re still about faith and mental health for the healing Christian.
- The Quality: The apparel and products you’ve come to love will keep their same level of care, detail, and intentionality.
- The Community: You—our community—are the reason this brand exists, and that will always remain at the center.
Looking Ahead
The collections you’ve come to love aren’t going anywhere—they’re just getting a clearer voice and a bigger vision. Our new Original Green (O.G.) Collection is only the start of many drops that will celebrate grace, growth, and the beauty of starting again.
Most importantly, this rebrand means you’ll see the heart of our mission even more clearly in everything we do. When you wear Give Yourself Grace, you’re not just wearing a shirt—you’re wearing a reminder, a truth, and an encouragement for yourself and for others.
What This Means for You
If you’ve been with us since the Gracewell days, thank you for being part of the journey. You’re the reason we’ve grown into this next chapter. If you’re just finding us now—we’re so glad here. You’re stepping into something new, but deeply rooted.
Our prayer is simple: that every piece you wear feels like a gentle reminder. That it gives you permission to breathe, to rest, to try again, and to remember that grace is always right here, waiting.
Here’s to fresh starts, new mercies, and a future full of grace.
